True sustainability is quality that stands the test of time.

We feel very responsible for our environmental footprint and have been working with strict environmental standards since the start in 2013. One of our missions has always been to create an ethical, sustainable and eco-efficient textile and apparel industry.

Since we own the complete production chain we are able to control every step of the process and are willing to do so. We own one of the most sustainable and eco-friendly laundries in the world. The laundry is equipped with Ozone, Laser and E-Flow machines supplied by Tonello, Brongo and Jeanologia. These machinery combined with the greenest chemicals supplied by Orta and Garmon together make it one of the most advanced and greenest laundries in the world.

The Dubai based set-up manages to save up to 95% of the water used, manages to reduce 50% of the chemicals used and manages to use 50% less energy compared to the conventional denim manufacturing.

We are one of the pioneers in the industry and we will continue to improve our environmental performance in the future. We have set ourselves the goal of gradually transforming the entire chain so that it is completely according to the highest standards of environmental compatibility. We challenge all our partners to join us in our quest for innovation.

We are working to make better denim.

“The Dubai based Desert Studio is a glimpse into the future of smart denim manufacturing: creating very little wasted energy, water resources and time. ”

— WGSN